Change is an integral and inevitable part of everyone’s life – we all constantly grow and change through all the various phases of our lives. However, as Piyush Pandey, speaking at the TEDxPanchgani event, pointed out; it is our values and character which remain constant in our lives – and which hold us together and make us unique. Using the game of cricket as an example, he described how the game has changed and evolved over the years, while still retaining its essential character. The same principles are extended to the field of advertising also – brands change and evolve. But while change is embraced, the soul still remains constant! This was vividly brought out in various entertaining and amusing ads. Piyush also reminded the audience that sometimes change may not be positive – while we change and grow we must always be true to our roots!

Piyush Pandey is one of India’s best known and most highly respected, award-winning Creative Directors. He is a person of many talents, and has had a wide-ranging career that has spanned many fields. In his youth Piyush was a keen sportsman, talented enough to play cricket for the Ranji Trophy. He also worked for some time as a Tea Taster. However, the Advertising field was where he made his mark. He worked at McAleer & Keenor, and later at Ogilvie & Mather where he soon became one of India’s most illustrious Ad Gurus. Here, he conceptualized a number of brilliant Ads which are still remembered today, including the iconic Ad for Fevicol, which won him many prestigious awards. His many innovative campaigns have seen him winning numerous accolades and many prestigious Awards, and have taken Ogilvie & Mather to new heights. In 2016, the Government of India honoured him with the Padma Shri for his excellent work.

This talk was given at TEDxPanchgani an event held at Ravine Hotel using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx